strategy

Analysis: If it's healthy, we will eat it

Hagemann, K. S.(2009). Analysis: If it's healthy, we will eat it. Politikken, Denmark.

Yes to health GMO-food.

Hagemann, K. S. (2009). Yes to health GMO-food. Jyllandsposten, Denmark. (PDF)

Frankenfoods and Mutant Rice

Hagemann, K. S. (2009). Frankenfoods and Mutant Rice: Consumers and Food Biotechnologies. PhD Thesis, Department of Marketing and Statistics, MAPP, Aarhus School of Business, University of Aarhus.

GMO acceptance of healthy foods.

Hagemann, K. S. (2009). GMO acceptance of healthy foods. Maskinbladet Online, Denmark.

Danes ready for genetically modified foods.

Hagemann, K. S. (2009). Danes ready for genetically modified foods. Videnskab, Denmark.

Consumer versus expert hazard identification

Hagemann, K. S. & Scholderer, J. (2007). Consumer versus expert hazard identification: A mental models study of mutation-bred rice, Risk Research, vol. 10, no. 4, pp. 449-464.

Motivational factors for consuming omega-3

Krutulyte R., Grunert, K. G., Scholderer, J., Lähteenmäki, L, Hagemann, K. S., Elgaard, P., Nielsen, B., Graverholt, J. P. (2008). Motivational factors for consuming omega-3 PUFAs: An exploratory study with Danish consumers. Appetite, no. 51, pp 137-147.